Mina Merveldt
My passion for precious stones, distant travels and entrepreneurship
My name is Jasmin Baumann, and I am the founder and young entrepreneur behind the DiaMina brand. Under the name Mina Merveldt, I embody my brand identity and live by the mottos:
"Celebrate your facets and edges, because these bring
a diamond to shine."
“Do what you love and you’ll never have to work again.”
Already during my school years in 2018, I founded the natural cosmetics company "Yamina" together with my mother, which is still
successful and steadily growing.
After several years in various responsible positions in the private sector, I finally took the step into self-employment.
The company name DiaMina reflects my deep connection to gemstones, diamonds, and jewelry. In contrast, my brand identity connects
Mina Merveldt my roots and passion for entrepreneurship.
I am looking forward to sharing my enthusiasm and
To be able to share DiaMina's vision with you!
A vision with personality
My travels to distant lands, to mines and mining areas, combined with my involvement with the ÖGEMG (Austrian Association of Mineral Resources), have given me in-depth insights into the industry. Supported by a network of family roots, I bring together cross-generational traditions and modern innovations.
Since childhood, I've been fascinated by the connection between history, religions, cultures, and jewelry. These interests have not only shaped my personal development, but also sharpened my professional profile for details and the subconscious. Today, I can combine passion with creativity and profitability at DiaMina.
DiaMina stands for expertise and the courage of a young woman to try new things. At a young age, I have already gained extensive knowledge, which I can translate into unique jewelry pieces, research expertise, and designs. My goal is to combine tradition with a modern perspective.
to put the world into symbiosis.
Luxury with responsibility
At DiaMina, my personal values of ethics, transparency, and trustworthiness merge with my passion for rare precious stones. Our vision is to become Austria's leading company for high-quality diamonds and gemstones. We want to be the first point of contact for exclusive quality, expert advice, and an unparalleled customer experience with trustworthiness.
Our values are reflected not only in our offerings, but also in our actions and the transparent and comprehensive advice we provide. We focus on fair sourcing and guarantee that every facet of our gemstones reflects both their beauty and integrity. For us, luxury and responsibility go hand in hand.
DiaMina stands for inspiration and the expression of uniqueness. Every stone we offer is unique and tells its own story. Our goal is not just to sell products, but to create emotional connections and leave lasting memories.
DiaMina your partner for transparent luxury!
Milestones
Strategic corporate planning
Company founding & brand building
To be continued...
Professional know-how behind DiaMina
Learn more about my fascination for the industry
Diamonds and gemstones certification expertise
Die Welt der Edelsteine erfordert fundierte zertifizierung. Expertise ist von entscheidender bedeutung, da Zertifikate von Instituten wie GIA die Qualität garantieren.
Learn more
Gemstone evaluation and visual appeal
Edelsteine üben eine außergewöhnliche Faszination aus. Ihre Herkunft, geprägt durch geologische Bedingungen, bestimmt Wert und Aussehen. Seltenheit und Fundort machen sie begehrt.
Learn more
Understanding gemstone grading
Die Bewertung von Edelsteinen ist ein komplexer prozess faktoren. Gewicht und Abmessungen sind entscheidende eigenschaften, die den Wert beeinflussen. Auch der Schliff ist wichtig.
Learn more
Gemstone treatments for improved quality
Dieser Blogbeitrag stellt die gängigsten Behandlungen vorgestellt, die wertvolle Steine und Diamanten durchlaufen, um Aussehen und Haltbarkeit zu verbessern. Dies beeinflusst Qualität und Wert, wie vom Gemological Institute erläutert.
Learn more